Panda Labs is a WWF global innovation programme for finding solutions to some of the most challenging environmental problmes of our times. The first Panda Labs campaign launcehd in Bulgaria was a series of hackathons:
The Future of Waste, The Future of Food and The Future of Mobility.
Each hackathon semester was followed by a Masterclass for the team with the most promising ideas. The teams were comprised of young people, between the ages of 15-25, living in Bulgaria.My role was to create the campaign's visual communcation. I wanted the idea to highlight that the future is built by the youth and they have the power to envision it. This led me to the concept of a capsule, containing “the future”.