![](https://images.squarespace-cdn.com/content/v1/6624e5223da55254825f7b6f/ba1383a2-e96d-4b28-875a-4d26c2f450d2/220318_PandaLabs_JT_KV_B_v09.jpg)
WWF Panda Labs
Client: WWF
Agency: United Partners
Role: Illustrator, Art Director
2020-2024
Panda Labs is a WWF global innovation programme for finding solutions to some of the most challenging environmental problmes of our times. The first Panda Labs campaign launcehd in Bulgaria was a series of hackathons:
The Future of Waste, The Future of Food and The Future of Mobility.
Each hackathon semester was followed by a Masterclass for the team with the most promising ideas. The teams were comprised of young people, between the ages of 15-25, living in Bulgaria.My role was to create the campaign's visual communcation. I wanted the idea to highlight that the future is built by the youth and they have the power to envision it. This led me to the concept of a capsule, containing “the future”.
PL Gen I
PL Gen II
![PandaLabs_GII_KV_16-9_v03.jpg](https://images.squarespace-cdn.com/content/v1/6624e5223da55254825f7b6f/ed07a85b-33eb-4768-afb0-0efc66920f6d/PandaLabs_GII_KV_16-9_v03.jpg)
![PandaLabs_GII_post01_v01.jpg](https://images.squarespace-cdn.com/content/v1/6624e5223da55254825f7b6f/64bf73c4-6dcd-4aaf-b219-aa37001da9a0/PandaLabs_GII_post01_v01.jpg)
![PandaLabs_GII_post08_Sustainability_Invention_v03.jpg](https://images.squarespace-cdn.com/content/v1/6624e5223da55254825f7b6f/12508962-a367-4316-ba6b-4cae514cca9a/PandaLabs_GII_post08_Sustainability_Invention_v03.jpg)
![PandaLabs_GII_post02_cities_v01.jpg](https://images.squarespace-cdn.com/content/v1/6624e5223da55254825f7b6f/defb7f91-09c3-4d27-807e-364d75b6198d/PandaLabs_GII_post02_cities_v01.jpg)
![PandaLabs_GII_post01_Drop_v03.jpg](https://images.squarespace-cdn.com/content/v1/6624e5223da55254825f7b6f/810823a4-0871-4696-b4c6-a5750b8d092f/PandaLabs_GII_post01_Drop_v03.jpg)
![PandaLabs_GII_post27_others_v01.jpg](https://images.squarespace-cdn.com/content/v1/6624e5223da55254825f7b6f/44094d34-470a-4677-aaef-f433375912b2/PandaLabs_GII_post27_others_v01.jpg)
![PandaLabs_GII_post02_villages_v01.jpg](https://images.squarespace-cdn.com/content/v1/6624e5223da55254825f7b6f/7a7719d5-381d-4012-baa3-b5b42cb17698/PandaLabs_GII_post02_villages_v01.jpg)
![PandaLabs_GII_post03_waterv03.jpg](https://images.squarespace-cdn.com/content/v1/6624e5223da55254825f7b6f/e965aabd-76ee-42db-8623-8328a208a022/PandaLabs_GII_post03_waterv03.jpg)
![PandaLabs_GII_post06_wasteland_idea.jpg](https://images.squarespace-cdn.com/content/v1/6624e5223da55254825f7b6f/890c2e17-b545-4e9a-8170-4332040f839f/PandaLabs_GII_post06_wasteland_idea.jpg)
![PandaLabs_GII_post06_drones.jpg](https://images.squarespace-cdn.com/content/v1/6624e5223da55254825f7b6f/2198b336-4d0a-4e55-b82d-9c1c9505cb57/PandaLabs_GII_post06_drones.jpg)
![PandaLabs_GII_post10_Hourglass.jpg](https://images.squarespace-cdn.com/content/v1/6624e5223da55254825f7b6f/2a5e5fcb-067b-428b-b9bc-2533095a33af/PandaLabs_GII_post10_Hourglass.jpg)
![PandaLabs_GII_post13_Balloons.jpg](https://images.squarespace-cdn.com/content/v1/6624e5223da55254825f7b6f/a798eefd-4de7-4992-aec4-ce908ec938b5/PandaLabs_GII_post13_Balloons.jpg)
![PandaLabs_GII_post04_73percent_v03.jpg](https://images.squarespace-cdn.com/content/v1/6624e5223da55254825f7b6f/9c696b87-ae84-4322-a734-1229c6b7f1ca/PandaLabs_GII_post04_73percent_v03.jpg)
![PandaLabs_GII_post09_others_v03.jpg](https://images.squarespace-cdn.com/content/v1/6624e5223da55254825f7b6f/5beb29da-b5ee-4f11-9d22-1b9d1c927777/PandaLabs_GII_post09_others_v03.jpg)
![PandaLabs_GII_post05_toilet-plants-toilet_v03.jpg](https://images.squarespace-cdn.com/content/v1/6624e5223da55254825f7b6f/261713e3-a612-4d23-9aa4-e3d72a6d1856/PandaLabs_GII_post05_toilet-plants-toilet_v03.jpg)
![PandaLabs_GII_post03_polar_bears.jpg](https://images.squarespace-cdn.com/content/v1/6624e5223da55254825f7b6f/0835750e-c410-4405-804b-2ff6217d6fec/PandaLabs_GII_post03_polar_bears.jpg)
![PandaLabs_GII_post07_sweat_machine.jpg](https://images.squarespace-cdn.com/content/v1/6624e5223da55254825f7b6f/702685b9-e55c-4282-9280-b496821cde5b/PandaLabs_GII_post07_sweat_machine.jpg)
![PandaLabs_GII_post11_waterfall.jpg](https://images.squarespace-cdn.com/content/v1/6624e5223da55254825f7b6f/84fb4908-8e5c-4c8e-92bd-98c2f2d87300/PandaLabs_GII_post11_waterfall.jpg)
![PandaLabs_GII_post20_pizza_16-9_v02.jpg](https://images.squarespace-cdn.com/content/v1/6624e5223da55254825f7b6f/5cf2a797-ee00-4937-b1a5-b18ce430408a/PandaLabs_GII_post20_pizza_16-9_v02.jpg)
![PandaLabs_GII_post22_love_v01.jpg](https://images.squarespace-cdn.com/content/v1/6624e5223da55254825f7b6f/e653beca-7663-46a8-b2ee-eb70758a1671/PandaLabs_GII_post22_love_v01.jpg)
![PandaLabs_GII_post02_Danube.jpg](https://images.squarespace-cdn.com/content/v1/6624e5223da55254825f7b6f/914a0f99-7659-4741-87e8-518e2c5a6cd4/PandaLabs_GII_post02_Danube.jpg)
![PandaLabs_GII_post32_peppers_countdown_v01.jpg](https://images.squarespace-cdn.com/content/v1/6624e5223da55254825f7b6f/102b2461-a28d-4e35-84a6-8c9e34705562/PandaLabs_GII_post32_peppers_countdown_v01.jpg)
![PandaLabs_GII_post13_panda.jpg](https://images.squarespace-cdn.com/content/v1/6624e5223da55254825f7b6f/a5b6b02a-c91d-4759-a54e-87704fe220fb/PandaLabs_GII_post13_panda.jpg)
![PandaLabs_GII_post21_roadmap_v01.jpg](https://images.squarespace-cdn.com/content/v1/6624e5223da55254825f7b6f/110fe249-4ce2-40fc-b1d9-89e14427ef29/PandaLabs_GII_post21_roadmap_v01.jpg)
![PandaLabs_GII_post35_GoTeamHands_v01.jpg](https://images.squarespace-cdn.com/content/v1/6624e5223da55254825f7b6f/1f870717-53b1-48c0-ab9c-b96a104907f2/PandaLabs_GII_post35_GoTeamHands_v01.jpg)
![PandaLabs_GII_post33_register_foodscan_v01.jpg](https://images.squarespace-cdn.com/content/v1/6624e5223da55254825f7b6f/682bd3f1-b6d6-40c3-86b5-837119b7c258/PandaLabs_GII_post33_register_foodscan_v01.jpg)
![PandaLabs_II_fb_cover_v02.jpg](https://images.squarespace-cdn.com/content/v1/6624e5223da55254825f7b6f/8820dccf-0daa-4451-adb9-cf1ee5e4d85e/PandaLabs_II_fb_cover_v02.jpg)
![PandaLabs_GII_post16_CitiesDay2_v02.jpg](https://images.squarespace-cdn.com/content/v1/6624e5223da55254825f7b6f/d0e01447-21ec-4282-91bf-bf4fa980deda/PandaLabs_GII_post16_CitiesDay2_v02.jpg)
![PandaLabs_GII_post26_idea-girl_v01.jpg](https://images.squarespace-cdn.com/content/v1/6624e5223da55254825f7b6f/3d8c9eef-401c-411a-ae84-6ee4bebaf5fa/PandaLabs_GII_post26_idea-girl_v01.jpg)
![PandaLabs_GII_post04_wasteland_v01.jpg](https://images.squarespace-cdn.com/content/v1/6624e5223da55254825f7b6f/dd37bddd-cc09-43a8-bbc3-c2b426a759fa/PandaLabs_GII_post04_wasteland_v01.jpg)
Just Transition
Stickers
Sketches
![Initial capsule design (left); Adaptation with character (right)](https://images.squarespace-cdn.com/content/v1/6624e5223da55254825f7b6f/9ed5ce6f-cad5-41e8-897d-6eec3bc00289/sketch4.jpg)
Initial capsule design (left); Adaptation with character (right)
![Reduced key visual; Adaptation for "The Future Of Transport, Food and Waste"](https://images.squarespace-cdn.com/content/v1/6624e5223da55254825f7b6f/6abfaaf7-902f-454a-808c-e54ade48ce65/sketches2.jpg)
Reduced key visual; Adaptation for "The Future Of Transport, Food and Waste"
![Key visual iterations](https://images.squarespace-cdn.com/content/v1/6624e5223da55254825f7b6f/2b453449-38fb-4a17-a450-c21ee436f876/25757c79-5be9-45c1-9474-408c9c3d6e87.jpg)
Key visual iterations
![78781c72-ac50-44bf-babd-62622a00dba3.jpg](https://images.squarespace-cdn.com/content/v1/6624e5223da55254825f7b6f/19f85408-7499-45cb-bdf0-76c97cecb237/78781c72-ac50-44bf-babd-62622a00dba3.jpg)
![signal-2022-01-31-214401_002.jpg](https://images.squarespace-cdn.com/content/v1/6624e5223da55254825f7b6f/1715854333667-1E68LBBQPPLS6JNQJO74/signal-2022-01-31-214401_002.jpg)
![IMG_8626.jpg](https://images.squarespace-cdn.com/content/v1/6624e5223da55254825f7b6f/1715854528623-WHUAY05EB1827325Q4LC/IMG_8626.jpg)
Snapshots from the hackathons
![amazia_784775.jpg](https://images.squarespace-cdn.com/content/v1/6624e5223da55254825f7b6f/2a35b686-f6f3-4d8b-8f07-3ad0eeb5b633/amazia_784775.jpg)
![img_20230428_170023_784733.jpg](https://images.squarespace-cdn.com/content/v1/6624e5223da55254825f7b6f/77dd49bd-bbbc-4f5c-b176-ffae7c69813d/img_20230428_170023_784733.jpg)
![masterclass2-062023_786852.jpg](https://images.squarespace-cdn.com/content/v1/6624e5223da55254825f7b6f/7278c97e-da74-4748-84ab-caf34afa8793/masterclass2-062023_786852.jpg)
![panda-labs-budeshteto-na-vodata_788256.jpg](https://images.squarespace-cdn.com/content/v1/6624e5223da55254825f7b6f/c0eadca5-2489-43b2-85e4-5da9cfdcf7fb/panda-labs-budeshteto-na-vodata_788256.jpg)
![wwf_panda_labs_cities_772992.jpg](https://images.squarespace-cdn.com/content/v1/6624e5223da55254825f7b6f/704034e2-1199-4d53-a75d-91bbf704ad97/wwf_panda_labs_cities_772992.jpg)
![wwf_smartfood_masterclass_1.jpg](https://images.squarespace-cdn.com/content/v1/6624e5223da55254825f7b6f/6a32b438-f824-4b2c-bed1-60e28ac2f512/wwf_smartfood_masterclass_1.jpg)