WWF Panda Labs

Client: WWF
Agency: United Partners
Role: Illustrator, Art Director
2020-2024

Panda Labs is a WWF global innovation programme for finding solutions to some of the most challenging environmental problmes of our times. The first Panda Labs campaign launcehd in Bulgaria was a series of hackathons: 
The Future of Waste, The Future of Food and The Future of Mobility.

Each hackathon semester was followed by a Masterclass for the team with the most promising ideas. The teams were comprised of young people, between the ages of 15-25, living in Bulgaria.My role was to create the campaign's visual communcation. I wanted the idea to highlight that the future is built by the youth and they have the power to envision it. This led me to the concept of a capsule, containing “the future”.

PL Gen I

PL Gen II

Just Transition

Stickers

Sketches

Snapshots from the hackathons

Team Avatars

Art Direction

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Illustration

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Art Direction · Illustration ·

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