
WWF Panda Labs
Client: WWF
Agency: United Partners
Role: Illustrator, Art Director
2020-2024
Panda Labs is a WWF global innovation programme for finding solutions to some of the most challenging environmental problmes of our times. The first Panda Labs campaign launcehd in Bulgaria was a series of hackathons:
The Future of Waste, The Future of Food and The Future of Mobility.
Each hackathon semester was followed by a Masterclass for the team with the most promising ideas. The teams were comprised of young people, between the ages of 15-25, living in Bulgaria.My role was to create the campaign's visual communcation. I wanted the idea to highlight that the future is built by the youth and they have the power to envision it. This led me to the concept of a capsule, containing “the future”.
PL Gen I
PL Gen II






























Just Transition
Stickers
Sketches

Initial capsule design (left); Adaptation with character (right)

Reduced key visual; Adaptation for "The Future Of Transport, Food and Waste"

Key visual iterations



Snapshots from the hackathons





