Meet Pan, WWF Bulgaria’s very own chat assistant!
I created this character to help Viber users in Bulgaria connect with WWF, ask questions, and learn more about their work in a fun and accessible way.

As part of the campaign, I designed a custom Viber sticker pack - a digital gift for WWF’s followers. The full pack includes 20+ stickers, 12 of which I animated and published on Giphy.

I also developed Instagram grid visuals to introduce Pan and support the launch with a playful, engaging tone.

Scroll to the end of the project to see all the stickers in action.