WWF Chat Assitant Pan
Client: WWF
Agency: United Partners
Role: Illustrator, Art Director
2023
Meet Pan, WWF Bulgaria's very own chat assistant! I created this character for WWF Bulgaria, where Viber users can chat, ask questions, learn about WWF and its work in Bulgaria. As part of the marketing campaign, I created a series of IG grids around the new chat assistant, Pan.
I designed a custom Viber Sticker Pack as gift for WWF's Viber users. The package consists of 20 stickers, of which I animated 7 for Giphy. See all stickers at the end of the project. In 2023 they were printed and given as gifts to WWF supporters at Earth Hour.
Social Media Visuals
Key Visual “Introducing Pan”
Instagram Grid 01 “Learn more”
Instagram Grid 02 “Take a quiz”
Instagram Grid 03 “WWF project map”