Panda Labs is a WWF global innovation programme for finding solutions to some of the most challenging environmental problmes of our times. The first Panda Labs campaign launcehd in Bulgaria was a series of hackathons:
The Future of Waste, The Future of Food and The Future of Mobility.
Each hackathon semester was followed by a Masterclass for the team with the most promising ideas. The teams were comprised of young people, between the ages of 15-25, living in Bulgaria.
The Future of Waste, The Future of Food and The Future of Mobility.
Each hackathon semester was followed by a Masterclass for the team with the most promising ideas. The teams were comprised of young people, between the ages of 15-25, living in Bulgaria.
My role was to create the campaign's visual communcation. I wanted the idea to highlight that the future is built by the youth and they have the power to envision it. This led me to the concept of a capsule, containing the future,
held by the participant in the hackathon. This is how the campaign motto was born, Take hold of the fututre.
'Take hold of the future', Campaign Key Visual
The three capsules together: waste, food and mobilty.
I created a series of illustrations for social media to attract participants for the three hackathonhs.
Each post addresses a topic related to the hackahon or to Panda Labs as a whole.
Each post addresses a topic related to the hackahon or to Panda Labs as a whole.
Panda Labs comes to Bulgaria (left); Australia: Home of Panda Labs' (right)
Panda Labs Teamwork
Having and Eureka! moment (left); Know your food's history (right)
Take the future in your hands (left; timelapse video below); America for Bulgaria Foundation: Panda Labs' Parner (right)
The Future of Mobility, Registrations Open
The hackathon: A 3-Day Process (left); Panda Labs Masterclass: Mentorship Programme (right)
Sign up as a team(left); Sign up alone (right)
The Future of Meat: Lab-created meat alternatives
What's in your fridge? (left); World Hunger (right)
The Future of Mobility: what does an eco city look like?
Hackathon participants recommending Panda Labs to a friend (left); Number of participants (right)
The three winning teams for each semester: CafEco, 3 Times for Luck, BioFoam
A4 original sketch (left); Adaptation: Character holding the capsule (right)
Key Visual Iterations
Sketches of the city capsule's internal elements
