I will make your brand visually resonate with your audience.
Strike a chord with your audience by adopting an illustration-centric visual approach.
Speak your audience’s language and make your brand feel warm and familiar.
Services
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I like to create meaningful and intentional illustrations that fit a bigger picture. See my case study for WWF Panda Labs.
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I create motion graphic videos from scratch! Whether it’s for product/ landing page, digital ads or broadcast, I adopt a tailored approach to the project’s needs. Have a look at my latest showreel.
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As an art director, I make sure all your visuals look great, work well together, and truly reflect your brand’s personality. Check my case study for EO Gym.
Process
01
Discovery
After you reach out, I'll setup a discovery call to better understand your goals for the project. This meeting usually takes about 30 minutes.
02
Proposal
Based on the defined needs from the discovery call, I will create a custom proposal including the cost, scope and timeline of the project.
03
Script
Only applicable to projects that include video. In this stage together we will craft the perfect messaging for your videos.
04
Treatment
This stage involves creating the drafts for the final project, it may include sketches, storyboard, styleframes, music and sound direction.
05
Revision
Here you will have the chance to give your honest feedback so that the final outcome represents your business in the best possible way.
06
Delivery
In the final stage I will provide you with all the files you'll need for implementation across any platform you desire.
How illustration and motion design can elevate your brand:
Stand Out from the Crowd
In a world flooded with content, having unique and creative visuals can make your brand truly shine. Custom illustrations and engaging motion graphics will set your brand apart, making it memorable and distinctive. Think of it as giving your brand a unique voice that’s hard to forget.
Connect on an Emotional Level
People don’t just buy products, they connect with brands that resonate with their emotions. Through thoughtful illustrations and motion graphics, we can tell your brand’s story in a way that will make people feel something special about your brand.
Simplify Complex
Ideas
Got a product or service that’s a bit complicated? No problem! Illustration and motion design are fantastic at breaking down complex ideas into clear, engaging visuals. We can turn your product’s features into an easy-to-understand story that highlights its benefits in a fun and engaging way.
Boost Engagement and Retention
The right visuals can captivate your audience, keeping them on your page longer and encouraging them to interact with your content. This improves your chances of turning visitors into loyal customers.
Plus, when people enjoy your content, they’re more likely to share it :)
“She did an incredible job delivering astonishing animations for our explainer video. I really appreciated her speed, easy and transparent communication, as well as collaboration. ”
Jan Remek, Afilio
“Gergana shaped the visual identity of WWF's innovation program Panda Labs with her stunning illustrations. Working with her was a breeze.”
Viktoria Tabakova, WWF Bulgaria
“I’ve had the pleasure to work with Gergana on many projects. She’s extremely dedicated and always adds a personal touch to her work. ”
Viktoriya Sokalova, United Partners
